<![CDATA[The title of the research is the Effect of Price Competition and Product Quality of Balinese Traditional Clothingon the Satisfaction consumers in the Traditional Market of Tabanan City. Consumer satisfaction is a very important thing to meet the expectations of buyers, because it can affect the achievement of company goals to be able to survive in the continuity of the continuity of trust. This can affect customer satisfaction, namely price competition and product quality. The purpose of this study is to find out the price competition and product quality affect the customer satisfaction of Balinese traditional clothing in traditional markets in the city of Tabanan. Samples from this study were 72 customers. Data were analyzed using the SPSS ver 22 program. The analytical method used in this method is multiple linear analysis methods. The data used are primary data and secondary data obtained through a questionnaire whose measurement uses a Likert scale. The results obtained from statistical analysis showed that the magnitude of the effect of price competition and product quality on customer satisfaction of traditional Balinese clothing in traditional markets in the city of Tabanan is by testing f test hypotheses and t tests that price competition variable (X1) and product quality simultaneously have positive and significant with f results of 11,563 with sig 0,000. towards consumer satisfaction (Y) and partially price competition variable (X1) positive and significant effect on customer satisfaction with the results of t-test of 4,166 with sig 0,000, on customer satisfaction (Y) and product quality variables significantly influence the results of t-test calculations amounting to 2.195 with sig 0.035, to customer satisfaction of traditional Balinese clothing at the Tabanan City Traditional Market.]]>
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