Jurnal Kajian Ilmu Manajamen
Vol 2, No 1 (2022): Maret

Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Grabfood Di Kabupaten Lamongan

Pretty Alfina (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)
Yudhi Prasetya Mada (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Article Info

Publish Date
14 Jul 2022

Abstract

This study aims to analyze the effect of E-Service Quality on Customer Loyalty of GrabFood Service Feature Users (Study on GrabFood Customers in Lamongan City). The sample that has been used in this study was 100 respondents using purposive sampling technique. The data has been analyzed using SPSS with SPSS 26 software. The results of the study show that partially there is a significant effect of the E-Service Quality variable on the loyalty of the Lamongan City GrabFood customers, simultaneously the E-Service Quality variable, both have a significant effect on the Lamongan City GrabFood Customer loyalty

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Journal Info
Jurnal Kajian Ilmu Manajamen
Website

Abbrev

jkim

Publisher

Universitas Trunojoyo Madura

Subject

Economics, Econometrics & Finance

Description

Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective ...