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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Kajian Ilmu Manajamen

Yudhi Prasetya Mada

Universitas Trunojoyo Madura

Author-ID : 5405982

Economics, Econometrics & Finance Education

Published : 5 Documents Claim Missing Document

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SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH DAN CUSTOMER ENGAGEMENT Yudhi Prasetya Mada
Kompetensi (Competence : Journal of Management Studies) Vol 14, No 1 (2020): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v14i1.7153

Internet availability in general has given someone the opportunity to use social media, to interact without the need for physical meetings. However, nowadays social media is not only used as a medium of communication between individuals, but has become an important part in business marketing strategies. For companies, social media can be used as a medium for marketing their products, namely social media marketing. The form of exchange of information and knowledge online on social media is known as an electronic word of mouth. Providing information on the presence of new products, companies can also grow, maintain and increase customer engagement by sharing information and product education. Activities Customer engagement through social media are important to improve the relationship between the company and customers its. This study aims to determine the effect of social media marketing and electronic word of mouth on customer engagement on followers Instagram @ essenzo.indonesia. The research method used is a quantitative approach and uses non-probability sampling with a sample of 100 respondents. Data collection techniques used are using a questionnaire and will be analyzed using path analysis. The results obtained that social media marketing affect customer engagement, so does electronic word of mouth affect customer engagement, then social media marketing and electronic word of mouth affect customer engagement.

Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Grabfood Di Kabupaten Lamongan Pretty Alfina; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to analyze the effect of E-Service Quality on Customer Loyalty of GrabFood Service Feature Users (Study on GrabFood Customers in Lamongan City). The sample that has been used in this study was 100 respondents using purposive sampling technique. The data has been analyzed using SPSS with SPSS 26 software. The results of the study show that partially there is a significant effect of the E-Service Quality variable on the loyalty of the Lamongan City GrabFood customers, simultaneously the E-Service Quality variable, both have a significant effect on the Lamongan City GrabFood Customer loyalty

Pengaruh Desain Kemasan dan Ecommerce Terhadap Keputusan Pembelian Jamu Herbal dan Rempah Madura Ibnu Sholah; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The use of biopharmaceutical plants as traditional medicine in Madura has been going on for quite a long time, because medicinal plants and spices as raw materials for the traditional medicine industry are available in quite a lot in four districts in Madura. Traditional medicine SMEs have made many innovations to attract customers, one of which is by making packaging designs. In addition to innovation in terms of packaging design, the use of the internet is carried out to market Madura herbal herbal products. This method is called E-commerce. Data collection uses primary data and secondary data.

Pengaruh Social Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Melalui Brand Image Lazada (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura) Mamlu’atul Mawadah; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the effect of Social eWOM on Brand Image, determine the effect of Social eWOM on Purchase Decisions, determine the effect of Brand Image on Purchase Decisions, and determine the influence of Social eWOM on Purchase Decisions through Brand Image on Lazada users at the Faculty of Economics and Business, Trunojoyo University Madura.The sample used in this study were 97 respondents who had shopped at Lazada. The sample was selected by purposive sampling method. The analytical techniques used were descriptive analysis, validity, reliability, classical assumptions, and path analysis.The results of this study indicate that: (1) Social eWOM (X) has a significant direct effect on Brand Image (Z) (2) Social eWOM (X) has a direct significant effect on Purchase Decisions (Y) (3) Brand Image(Z) has a direct significant effect on Purchase Decision (Y). (4) Social eWOM (X) has a significant indirect effect on Purchase Decisions (Y) through Brand Image (Z). The results of the path coefficients show that there is a significant relationship between (X→Z) Thus, it can be stated that Social eWOM (X) indirectly has a significant effect on Purchase Decision (Y) through Brand Image (Z) with an effect of 0.266 or 26.6%

ANALYSIS VALUE CHAIN GOVERNANCE DISTRIBUTION CHANNEL OF VANNAMEI SHRIMP FARMERS IN MRANDUNG BANGKALAN Silvia Eri; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The people of Mrandung has plunged into of business shrimp farmer, mostly the type of shrimp chosen is vannamei shrimp ( Litopenaeus vannamei ), the aim of this study is to find out and to analysis of the distribution channel governance chain value in Mrandung, the method that used in this study is a qualitative research, and the conclusion in this study is that indigenous people lack of knowledge in governance and the value chain of the vannamei shrimp distribution channel so that many farmers suffer losses due to unknowledgeable. But on the other hand there is a company namely PT. TBAI (Tanjung Bumi Indonesian Aquaculture) that engaged in vannamei shrimp farming and the company has been already using good corporate governance and the distribution channel value chain, making it is quite maximum for the company's value. The results of this study show governance on company farms vannamei shrimp was very good, the value chain of distribution channels has been using are already managed well with using three distribution channels more widely, while the governance from distribution channels chain vannamei shrimp farmer I use two distribution channels more simple than others and shrimp vannamei farmer II uses one distribution channel chain more complexly than I.

Co-Authors Ibnu Sholah Mamlu’atul Mawadah Pretty Alfina Silvia Eri

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