Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan 3point Garden Cafe Bangkalan

Istiana Istiana (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura)
Nirma Kurriwati (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura)

Jurnal Kajian Ilmu Manajamen
Vol 1, No 3 (2021): September

The research aims to determine Experiential marketing which consists of sense, feel, think, act, relate to customer 3Point Garden Cafe Bangkalan. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that experiential marketing which consists of sense, feel, think, act, relate has a simultaneous effect on customer loyalty, and the variables have a partially significant effect on customer satisfaction.