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All Journal Jurnal Kajian Ilmu Manajamen
Istiana Istiana
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan 3point Garden Cafe Bangkalan Istiana Istiana; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1004.433 KB) | DOI: 10.21107/jkim.v1i3.13481

Abstract

The research aims to determine Experiential marketing which consists of sense, feel, think, act, relate to customer 3Point Garden Cafe Bangkalan. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that experiential marketing which consists of sense, feel, think, act, relate has a simultaneous effect on customer loyalty, and the variables have a partially significant effect on customer satisfaction.
Co-Authors Nirma Kurriwati