Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Ulang Seblak Duar Bangkalan

Nadila Islamia (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)
Hadi Purnomo (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Jurnal Kajian Ilmu Manajamen
Vol 2, No 3 (2022): September

The purpose of this study determines the effectiveness of productquality, price, and promotion of the decision repurchase in Seblak DuarBangkalan. This research usesquantitative methods. The sampling techniqueused non-probability sampling with purposive sampling as a sampling method,this study uses of 100 sample respondents. The population in this study areSeblak Duar Bangkalan customers who have bought. The result of this studyis the product quality and promotion variables that have a partial effect onrepurchase decisions, while the price does not have partially affect ofrepurchase decisions.Keywords: Product Quality, Price, Promotion, Repurchase Decision