Garuda - Garba Rujukan Digital

Hadi Purnomo

Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura

Author-ID : 5405944

Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document

Claim Missing Document

Articles

Pengaruh Citra Merek, Fitur, Dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Smartphone Xiaomi) di Kabupaten Lamongan Ahmad Firhan Ah’sani; Hadi Purnomo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 2 (2022): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the effect of brand image, features, and price perceptions on purchasing decisions with a case study on Xiaomi smartphone consumers in Lamongan Regency. The research method used is a quantitative method with primary data through questionnaires distributed to respondents. The sampling technique in this study is the Accidental Sampling technique, which is a sampling technique based on coincidence, namely consumers who coincidentally/incidentally meet with researchers in the population, which then obtained 96 samples. The results obtained from the research conducted indicate that brand image has a negative effect on purchasing decisions, this is inversely proportional to other results that features have a positive effect on purchasing decisions, price perceptions have a positive effect on purchasing decisions. price perception has a positive effect on purchasing decisions. This study aims to determine the effect of brand image,

The Influence of Brand Image, UKT and Location on the 2020 Student's Decision to Choose Trunojoyo Madura University Najib Mutamam; Hadi Purnomo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this study was to see whether the brand image, UKT and location had an effect both partially and simultaneously on the decision of students of class 2020 who chose Trunojoyo Madura UniversityThis research uses quantitative methods. The population of this study were students of the 2020 class of Trunojoyo Madura University. The sampling technique used was proportional stratified random sampling. The analysis method used is multiple linear regression. The results of investigating research show that brand image partially influences the decisions of students of class 2020 who choose Trunojoyo Madura University. UKT does not have a partial effect on the decision of the 2020 class students to choose Trunojoyo Madura University. Location partially influences the decision of students of class 2020 to choose Trunojoyo Madura University. Brand image, UKT and location simultaneously influence the decision of students of class 2020 to choose Trunojoyo Madura University.

Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Ulang Seblak Duar Bangkalan Nadila Islamia; Hadi Purnomo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this study determines the effectiveness of productquality, price, and promotion of the decision repurchase in Seblak DuarBangkalan. This research usesquantitative methods. The sampling techniqueused non-probability sampling with purposive sampling as a sampling method,this study uses of 100 sample respondents. The population in this study areSeblak Duar Bangkalan customers who have bought. The result of this studyis the product quality and promotion variables that have a partial effect onrepurchase decisions, while the price does not have partially affect ofrepurchase decisions.Keywords: Product Quality, Price, Promotion, Repurchase Decision

Title

Found 3 Documents
Search

Abstract

Abstract

Abstract

Title Search

Found 3 Documents Search

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search