Prosiding University Research Colloquium
Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi

The Attractiveness of Using Cryptocurrency

M. Nasir (Universitas Muhammadiyah Surakarta)
Edy Purwo Saputro (Universitas Muhammadiyah Surakarta)
Sidiq Permono Nugroho (Universitas Muhammadiyah Surakarta)
Dewi Probowati Setyaningrum (Universitas Muhammadiyah Surakarta)



Article Info

Publish Date
04 Jul 2022

Abstract

Cryptocurrency is one of the most interesting digital assets to study. The purpose of this research is to find out the attractiveness of using cryptocurrency by involving 150 respondents represented by the millennial generation. The results of the analysis show that the social influence and perceived risk variables affect the intention to adopt cryptocurrency, while the performance expectancy variable has no effect. The limitations of this research serve as a reference for further research related to the intention to adopt cryptocurrencies

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