Business and Entrepreneurial Review
Vol. 6 No. 1 (2006): Volume 6, No. 1 October 2006

Analysis of Customer Relationship Management Effects Toward Lovaltv of Consumers at Kafe XYZ

Lily Suhaily (Jakarta Atma Jaya Catholic University)
Anggini Ekatumiri Septisesari (Jakarta Atma Jaya Catholic University)

Article Info

Publish Date
19 Oct 2016

Abstract

Effect of Customer Relationship Marketing program at Kafe XYZ Menteng toward loyalty of consumer is the aim of this research. Data are collected by spreading 100 questionnaires to visitors at Kafe XYZ. Menteng using convenience sapling method. The spread of questionnaires was done from 2 October 2006 up to 16 October 2006. Research finding indicates that there has been effect of Customer Relationship Marketing program taken at Kafe XYZ toward loyalty of consumer.

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Journal Info
Business and Entrepreneurial Review
Website

Abbrev

ber

Publisher

Universitas Trisakti

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...