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All Journal Business and Entrepreneurial Review
Anggini Ekatumiri Septisesari
Jakarta Atma Jaya Catholic University
Decision Sciences, Operations Research & Management

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Analysis of Customer Relationship Management Effects Toward Lovaltv of Consumers at Kafe XYZ Lily Suhaily; Anggini Ekatumiri Septisesari
Business and Entrepreneurial Review Vol. 6 No. 1 (2006): Volume 6, No. 1 October 2006
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.217 KB) | DOI: 10.25105/ber.v6i1.1012

Abstract

Effect of Customer Relationship Marketing program at Kafe XYZ Menteng toward loyalty of consumer is the aim of this research. Data are collected by spreading 100 questionnaires to visitors at Kafe XYZ. Menteng using convenience sapling method. The spread of questionnaires was done from 2 October 2006 up to 16 October 2006. Research finding indicates that there has been effect of Customer Relationship Marketing program taken at Kafe XYZ toward loyalty of consumer.
Co-Authors Lily Suhaily