Business and Entrepreneurial Review
Vol. 11 No. 2 (2012): Volume 11, Number 2, April 2012

ANALYSIS OF CORPORATE SOCIAL RESPONSSIBILITY EFFECT TOWARD ORGANIZATIONAL COMMITMENT (Case Study PT. Bank Negara Indonesia (persero) Tbk.)

Farah Margaretha (Trisakti University)
Adie Nugroho (Master Management, Graduate Program Trisakti University)



Article Info

Publish Date
09 Jul 2017

Abstract

The background of the research is shifting on business competition where company who has social performance had a competitif advantage compare to other. There is few company who see social performance from stake holder perspective, especially employees. How employees see CSR activity that been conducted by the company and how it motivated them to increase organizational commitment. The purpose of this paper is to examine the effect of (I). CSR activity to organizational commitment, (2) CSR and organizational commitment as the beliefs of an emplyee to the importance of CSR increase. The design of this research applied as quantitatif research to describe the relation of two variabel. Data collection are using quesioner, interview, and literature study. The selection sampel are using convenience sampling. Data analysis applied multiple regression analysis to measuring method on employee perception about CSR and the relation on the organizational commitment. The result of the research indicated that there is effect between CSR and Organizational Commitment and how the employees belief to the company policy on doing CSR. The findings are limited to some Small Medium Enterprise and Companies  under supervision of BNI as Mentoring (partnership)

Copyrights © 2012






Journal Info

Abbrev

ber

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...