Business and Entrepreneurial Review
Vol. 17 No. 1 (2017): APRIL 2017

THE EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND BUSINESS STRATEGY ON BUSINESS PERFORMANCE IN SMALL AND MEDIUM BUSINESSES

Siti Maemunah (Master of Management, Trisakti University)



Article Info

Publish Date
27 Jul 2019

Abstract

This study aims to analyze the influence of information and communication technology (ICT) and business strategies on business performance in small and medium enterprises. This research is quantitative, descriptive survey that uses SEM methodology. Data collection is carried out in small and medium enterprises that have a workforce of 5-19 people for small businesses and 20-99 people for medium-sized businesses. Second, small and medium enterprises have assets of 50 million-500 million rupiah for small businesses and more than 500 million to 5 billion rupiah for medium-sized businesses. The number of samples is 250. The results of the study were processed using LISREL 8.80, in the model and hypothesis testing. The results of this study prove that small and medium enterprises are more open in responding to the rapid development in the field of information and communication technology to build competitive advantages against competitors.

Copyrights © 2017






Journal Info

Abbrev

ber

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...