Articles
<![CDATA[Building the Attitude of Consumer Concern for Environmentally Friendly Products ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 15 No. 2 (2016): April 2016 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v15i2.4634
<![CDATA[This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products]]>
<![CDATA[THE EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND BUSINESS STRATEGY ON BUSINESS PERFORMANCE IN SMALL AND MEDIUM BUSINESSES ]]>
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 17 No. 1 (2017): APRIL 2017 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v17i1.5091
<![CDATA[This study aims to analyze the influence of information and communication technology (ICT) and business strategies on business performance in small and medium enterprises. This research is quantitative, descriptive survey that uses SEM methodology. Data collection is carried out in small and medium enterprises that have a workforce of 5-19 people for small businesses and 20-99 people for medium-sized businesses. Second, small and medium enterprises have assets of 50 million-500 million rupiah for small businesses and more than 500 million to 5 billion rupiah for medium-sized businesses. The number of samples is 250. The results of the study were processed using LISREL 8.80, in the model and hypothesis testing. The results of this study prove that small and medium enterprises are more open in responding to the rapid development in the field of information and communication technology to build competitive advantages against competitors.]]>
<![CDATA[THE EFFECT OF CORPORATE REPUTATION AND SUSTAINABLE INNOVATION STRATEGY ON BUSINESS PERFORMANCE IN AUTOMOTIVE COMPANIES ]]>
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 18 No. 1 (2018): APRIL 2018 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v18i1.5305
<![CDATA[This study aims to determine the effect of company reputation and sustainable innovation strategies on business performance in automotive industry companies in Jakarta. Data obtained by distributing questionnaires to 270 respondents. From 270 data collected, all of them can be analyzed. To analyze data using structural equation modeling (SEM) analysis tools. The results of this study prove that business performance is influenced positively and significantly by the company's reputation and innovation strategy. Business performance is most strongly influenced by the innovation strategy. The limitation of this study was only in Jakarta and four car brands. Further research can be developed with different industries and is expected to add variables that can affect business performance in automotive companies such as customer satisfaction, customer trust and customer relationship management and organizational learning.]]>
<![CDATA[THE INFLUENCE OF ORGANIZATIONAL CULTURE, KNOWLEDGE AND SOCIAL CAPITAL MANAGEMENT STRATEGIES ON SMALL AND MEDIUM BUSINESS PERFORMANCE IN THE FOOD INDUSTRY ]]>
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 19 No. 1 (2019): APRIL 2019 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v19i1.5344
<![CDATA[The research topic is to examine the influence of organizational culture, knowledge management strategies and social capital on business performance in small and medium-sized businesses in the food industry. The research method is quantitative by using the SEM methodology and primary data taken using a questionnaire. The population in this study is food industry SMEs in DKI Jakarta by 200. The research respondents were directors, managers and decision makers. The results of hypothesis testing indicate that organizational culture and knowledge management strategies on business performance in small and medium businesses have a positive and significant impact. While the results of testing the social capital hypothesis on business performance are positive but not significant. The next research is recommended to take respondents at the company or corporation level. The next research is suggested to add qualitative research so that it deepens the conclusions obtained.]]>
<![CDATA[CREATE a CUSTOMER LOYALTY In TRAVEL SECTOR ]]>
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v20i2.7856
<![CDATA[Research related to loyal customers in the travel industry. The travel industry adopts strategic e-marketing, technological innovation, trust and value to customers. Customers feel satisfied, thus creating customer loyalty. The methodology for this writing was to distribute questionnaires to 240 travel decision makers (managers / directors / owners). The data were analyzed through the SEM research hypothesis using SPSS / AMOS applied to the relationship and hypothesis testing. The results showed that strategic e-marketing, technological innovation, trust and value on customers had a direct and significant positive effect on satisfaction. Customer satisfaction has a direct and significant positive effect on customer loyalty. The implication of writing helps marketing managers to encourage customer satisfaction by fostering trust and value, creating customer loyalty in the travel sector. This novelty research provides new insights in the development of e-marketing strategies and technological innovation has been recognized as a developing concept that has received intense attention from both literature reviews and practitioners. In addition, further empirical research is still needed to investigate all-digital marketing insights around the world. To enrich the theoretical point of view of the proposed model, further research can carry out a comparative study between industry and developing countries.]]>
<![CDATA[Lean Management and Green Supply Chain Management Implementation on the Manufacturing and Logistics Industry at an Indonesia ]]>
<![CDATA[Muhammad Andika Firmansyah]]>;
<![CDATA[Siti Maemunah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 21 No. 1 (2021): APRIL 2021 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v21i1.9141
<![CDATA[This research is on the manufacturing and logistics industry in Indonesia in improving environmental performance. This study aims to implementation of lean management and green supply chain management to environmental performance. The methodology used in this study is primary data, 150 respondents from logistics professionals. This study uses SEM-PLS. The results showed that lean management had no significant effect on environmental performance. The implications of this study are focused on geography and small samples. Green supply chain management is oriented towards the environment in making supply chain decisions to improve environmental performance.]]>
<![CDATA[Perahu Wisata di Pantai Ancol ]]>
<![CDATA[Siti Maemunah]]>;
<![CDATA[Sarinah Sihombing]]>;
<![CDATA[Dian Artanti Arubusman]]>
<![CDATA[ Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 3: September 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/joongki.v1i3.948
<![CDATA[Tujuan pengabdian ini adalah bagaimana menarik minat wisatawan mau berkunjung dan menikmati transportasi perahu wisata Ancol di pantai Ancol sebagai salah satu pemberdayaan usaha transportasi perahu wisata Ancol di tengah pandemi Covid-19 sehingga kehidupan ekonomi pelaku UMKM dapat meningkat dan mandiri dalam menjalankan usahanya. Ada dua (2) Permasalahan dari hasil wawancara dengan pelaku usaha perahu Ancol didapatkan adalah 1) Bagaimana meningkatkan wisatawan naik perahu wisata Ancol lebih banyak; 2) Bagaimana dapat menambah nilai ekonomi di tengah penyebaran virus Covid-19. Solusi dari permasalahan tersebut yang sudah disepakati oleh mitra adalah adalah 1) melakukan promosi (marketing) tentang keindahan pantai Ancol sebagai tempat pariwisata yang harus dikunjungi. 2) Memberikan penyuluhan, pelatihan dan pendampingan menggunakan teknologi informasi dan komunikasi (TIK) dengan menggunakan sarana internet, whatsapp atau instagram untuk menambah nilai ekonomi menarik wisatawan naik perahu wisata Ancol dimasa covid -19. 3) Penyuluhan untuk meningkatkan kinerja pelaku usaha UMKM perahu wisata dari segi sumber daya manusia dalam meningkatkan penghasilan dan pelayanan kepada pelangan untuk loyal dan senang naik perahu. 4) Perlunya memberian edukasi tentang bahaya virus covid-19, cara pencegahannya dan fungsi penerapan protokol kesehatan. 5) Perlunya sosialiasi keselamatan penumpang.]]>
<![CDATA[Online Order Delivery On Customer Satisfaction ]]>
<![CDATA[Siti Maemunah]]>;
<![CDATA[Laurentius Bagus Permana]]>;
<![CDATA[Yuliantini Yuliantini]]>;
<![CDATA[Mudjiarjo Mudjiarjo]]>;
<![CDATA[Sri Rahardjo]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 3 No 1 (2023): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2023 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang ]]>
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DOI: 10.36908/jimpa.v3i1.167
<![CDATA[The research aims to overcome the gap between expectations and the reality of the service perceived by online delivery order customers, operational performance and service quality on customer satisfaction at shipping companies. The research sample is 120 customer respondents from import shipping companies in Jakarta. Data collection techniques using a questionnaire. The data analysis method used is path analysis. The results of online order delivery research adopting e-service and the web have succeeded in influencing service quality. E-service improves service quality, meaning that it has an effect on improving service quality on customer satisfaction. Service quality is able to function as a mediator to deliver online orders to customer satisfaction. Online order delivery is implemented to increase customer satisfaction so that service quality as an intervening variable is proven to function to strengthen the effect of online delivery orders on customer satisfaction. Service quality is able to function as a mediator or mediate the indirect effect of operational performance on customer satisfaction.]]>
<![CDATA[Integration Facilities for Pedestrians in Train Station Area ]]>
<![CDATA[Dicky Virgiawan Rukmana]]>;
<![CDATA[Siti Maemunah]]>;
<![CDATA[Anisa Mahadita Candrarahayu]]>;
<![CDATA[Reza Digambiro]]>;
<![CDATA[Ram Agustina Manurung]]>;
<![CDATA[Rezha Rahandhi]]>
<![CDATA[ Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 9, No 3 (2022): NOVEMBER ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mtl.v9i3.1073
<![CDATA[This study aims to determine the characteristics of pedestrians, the level of pedestrian service, the performance of pedestrian facilities, and the level of walkability in Bekasi train station area. This study uses several analytical techniques, described as follows: Pedestrian Analysis; Walkability Index; and Importance Performance Analysis (IPA). 100 respondents based on probability sampling technique. The results of the analysis show that pedestrian infrastructure is lacking and inadequate for pedestrians in segments 1 and 2. Segments 3, 4, and 5 already have adequate infrastructure for pedestrians. Importance performance analysis shows that there are indicators that require priority treatment. The indicators are considered very important by pedestrians, however based on pedestrian analysis and the walkability index obtained low ratings.]]>
<![CDATA[Marketing Strategy to Increase Port Competitiveness ]]>
<![CDATA[Siti Maemunah]]>;
<![CDATA[Rio Batista]]>;
<![CDATA[Anthony Arif Priadi]]>;
<![CDATA[Rully Indrawan]]>;
<![CDATA[Eduard Alfian Syamsya Sijabat]]>
<![CDATA[ Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 10, No 1 (2023): Maret ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mtl.v10i1.1091
<![CDATA[ PT IPC Petikemas Tanjung Priok Jakarta is the service company related to the container terminal sector. The aim of the research is to find out the company’s internal and external factors as well as the company’s strategy to improve its performance especially for the marketing factor. The research method used descriptive method and used SWOT as the data analysis technique. The result in the first quadrant shows an aggressive position. The strategy is using all power it has to take advantage of the existing opportunities. It suggests to formulate the marketing strategies in order to increase the competitiveness of PT IPC Terminal Petikemas and to build the system to improve the effectiveness and efficiency of the operational services. The result also shows that the company should maintain good relation with its customers by giving rewards and discounts, should improve the quality of Human Resources and should create opportunities to develop new innovations. The strategy could be applied through website electronic systems and social media. The company should supervise the operational activities and to promote widely to prepare and overcome the impact of the economic instability.]]>
