Business and Entrepreneurial Review
Vol. 17 No. 2 (2017): OCTOBER 2017

ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

Renny Risqiani Roesman (Universitas Trisaktti)

Article Info

Publish Date
12 Aug 2019

Abstract

This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products

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Journal Info
Business and Entrepreneurial Review
Website

Abbrev

ber

Publisher

Universitas Trisakti

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...