WORD OF MOUTH SEBAGAI KONSEKUENSI KEPUASAN PELANGGAN

Eny Purbandari (Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia)
Dyah Sugandini (Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia)
Heru Tri Sutiono (Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia)

Jurnal Manajemen dan Pemasaran Jasa
Vol. 11 No. 1 (2018): Maret

The objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. Data were collected by distributes questionnaires to 110 patient of Bhayangkara Polda DIY Hospital. Then, data was analyzed using structural equation modeling. The result showed that service quality, price and image have positive effect on patient satisfaction and patient satisfaction has a positive effect on words of mouth. The results also shows that image have the highest effect in creating the satisfaction. Therefore, the models of words of mouth have acceptable.