Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran Jasa
Heru Tri Sutiono
Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
WORD OF MOUTH SEBAGAI KONSEKUENSI KEPUASAN PELANGGAN Eny Purbandari; Dyah Sugandini; Heru Tri Sutiono
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 1 (2018): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4888.948 KB) | DOI: 10.25105/jmpj.v11i1.2355

Abstract

The objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. Data were collected by distributes questionnaires to 110 patient of Bhayangkara Polda DIY Hospital. Then, data was analyzed using structural equation modeling. The result showed that service quality, price and image have positive effect on patient satisfaction and patient satisfaction has a positive effect on words of mouth. The results also shows that image have the highest effect in creating the satisfaction. Therefore, the models of words of mouth have acceptable.
Co-Authors Dyah Sugandini Eny Purbandari