Media Riset Bisnis & Manajemen
Vol. 2 No. 2 (2002): Media Riset Bisnis & Manajemen

PERILAKU KONSUMEN HIJAU INDONESIA : TINJAUAN SUDUT DEMOGRAFI DAN PSIKOGRAFI

Evi Vileta Lanasier (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)

Article Info

Publish Date
30 Oct 2020

Abstract

Research about green marketing ałways focus by how the behavior of the green consumer for the marketing practice that done by the company. The goal of the research is want to test the green consumer from the demography point to view like age, sex, education rate and income rate and psychography point of view (percieved consumers, effectiveness, environmental concem, and political orientation) beside to look the profile of the green consumer in Indonesia.

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...