Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Media Riset Bisnis & Manajemen
Evi Vileta Lanasier
Fakultas Ekonomi dan Bisnis, Universitas Trisakti
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERBEDAAN PERSEPSI TERHADAP ATRIBUT HOTEL ANTARA WISATAWAN BISNIS DAN NON BISNIS Luki Adiati Pratomo; Evi Vileta Lanasier
Media Riset Bisnis & Manajemen Vol. 2 No. 1 (2002): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1660.516 KB) | DOI: 10.25105/mrbm.v2i1.8083

Abstract

Indonesian tourism industry is one of the important factors in Indonesian economy, it has gone through turbulence condition due to the condition of global economy as well as Indonesian political condition. Hotel as one of the major player in the tourism industry is expected to give their best services for the traveller in order to get tourist back. Different perception on hotel attribute. This research is focused on the difference of traveller perception among business travellers and non business traveller.
PERILAKU KONSUMEN HIJAU INDONESIA : TINJAUAN SUDUT DEMOGRAFI DAN PSIKOGRAFI Evi Vileta Lanasier
Media Riset Bisnis & Manajemen Vol. 2 No. 2 (2002): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1423.477 KB) | DOI: 10.25105/mrbm.v2i2.8088

Abstract

Research about green marketing ałways focus by how the behavior of the green consumer for the marketing practice that done by the company. The goal of the research is want to test the green consumer from the demography point to view like age, sex, education rate and income rate and psychography point of view (percieved consumers, effectiveness, environmental concem, and political orientation) beside to look the profile of the green consumer in Indonesia.
Co-Authors Luki Adiati Pratomo