PERANAN SIFAT-SIFAT KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN RUMPUT LAUT (STUDI PADA USAHA RUMPUT LAUT DI PANTAI GEGERNUSA DUA BADUNG)

Kadek, Sanjaya
Enny, Sustyawati

Jurnal Ilmiah Manajemen dan Bisnis
Vol 2 No 1 (2017)

ABSTRACT The analysis finds that the properties comprising entrepreneurial confidence, and results-oriented tasks, risktakers, leadership, originality and oriented to the future a significant effectin improving marketing performance sea weed farmers, either simultan eously or partially. But one variable that is task-oriented and results have no significant effecton the performance of marketing sea weed farmers of Nusa Dua Badung. Future-oriented variables have the most dominant influence in improving marketing performance sea weed farmers of Nusa Dua Badung. It canbe seen from kefesien standardized beta regression, in which future-oriented variables have the greatest value is 0.449.