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All Journal Jurnal Ilmiah Manajemen dan Bisnis
Enny, Sustyawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERANAN SIFAT-SIFAT KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN RUMPUT LAUT (STUDI PADA USAHA RUMPUT LAUT DI PANTAI GEGERNUSA DUA BADUNG) Kadek, Sanjaya; Enny, Sustyawati
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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Abstract

ABSTRACT The analysis finds that the properties comprising entrepreneurial confidence, and results-oriented tasks, risktakers, leadership, originality and oriented to the future a significant effectin improving marketing performance sea weed farmers, either simultan eously or partially. But one variable that is task-oriented and results have no significant effecton the performance of marketing sea weed farmers of Nusa Dua Badung. Future-oriented variables have the most dominant influence in improving marketing performance sea weed farmers of Nusa Dua Badung. It canbe seen from kefesien standardized beta regression, in which future-oriented variables have the greatest value is 0.449.
Co-Authors Kadek, Sanjaya