Engineering and Technology International Journal (EATIJ)
Vol 4 No 03 (2022): Engineering and Technology International Journal (EATIJ)

The Role of Trust, Ease of Use and Security on Shopping Interests at Lazada

Misbachul Munir (University of Sunan Giri Surabaya)
Didit Darmawan (University of Sunan Giri Surabaya)

Article Info

Publish Date
20 Nov 2022

Abstract

Online shopping behavior has been widely observed by various studies. This led to continuous theory development. Online sellers have developed forms and are increasingly attracting online shopping enthusiasts. Various factors can cause the emergence of interest in shopping online. This study intends to observe the variables of trust, ease of use and security on shopping interest in the well-known marketplace, namely Lazada. This study took a sample of 100 people as Lazada users. With the regression technique it is known that trust is a variable that plays a significant role in shopping interest at Lazada. The same goes for ease of use and security.

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Journal Info
Engineering and Technology International Journal (EATIJ)
Website

Abbrev

eatij

Publisher

Yayasan Cendikia Mulia Mandiri

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Engineering And Technology International Journal is a scientific journal published by the Cendikia Mulia Mandiri Foundation for the development of publications for researchers in the field of Engineering and Technology in Indonesia and as a means of publishing research results and sharing the ...