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All Journal Engineering and Technology International Journal (EATIJ)
Misbachul Munir
University of Sunan Giri Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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The Role of Trust, Ease of Use and Security on Shopping Interests at Lazada Misbachul Munir; Didit Darmawan
Engineering and Technology International Journal Vol 4 No 03 (2022): Engineering and Technology International Journal (EATIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.629 KB) | DOI: 10.55642/eatij.v4i03.238

Abstract

Online shopping behavior has been widely observed by various studies. This led to continuous theory development. Online sellers have developed forms and are increasingly attracting online shopping enthusiasts. Various factors can cause the emergence of interest in shopping online. This study intends to observe the variables of trust, ease of use and security on shopping interest in the well-known marketplace, namely Lazada. This study took a sample of 100 people as Lazada users. With the regression technique it is known that trust is a variable that plays a significant role in shopping interest at Lazada. The same goes for ease of use and security.
Co-Authors Didit Darmawan