Indonesian Journal of Cultural and Community Development
Vol 13 (2022): September

The Communication Network Pattern of the Tourism Merchant Association in Disseminating New Normal Information

Wahyu Illahirobbi (Universitas Muhammadiyah Sidoarjo)
Ainur Rochmaniah (Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
30 Sep 2022

Abstract

The new normal is a new policy implemented by the government in collaboration with the Pecalukan Tourism Trade Association to reduce the number of soaring COVID-19 cases. This ongoing transition towards a new normal is an implication of various policies and regulations during the COVID-19 emergency response period. The purpose of this study was to determine the pattern of communication networks formed in the association in disseminating information. This study uses descriptive quantitative research methods with communication network analysis techniques, while the sampling technique is the snowball sampling technique. Data collection techniques using questionnaires through interviews. The research is the first pattern of communication network structure that is formed by communication networks of all channels. The two roles of the communication structure are as follows: Click, Gate Keeper, Bridge, and Opinion Leader. The three communication networks were found by 4 clicks. There are 7 opinion leaders in the communication network who have an important role in influencing and increasing the participation of community members.

Copyrights © 2022






Journal Info

Abbrev

ijccd

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Cultural and Community Development (IJCCD) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo three times a year (March, June, September). This journal provides immediate open access to its content on the principle that making research freely available to ...