Products, Prices, Locations, and Advertisements on Purchase Decisions for Apartment Customers in Sidoarjo: Produk, Harga, Lokasi, dan Iklan Terhadap Keputusan Pembelian pada Pelanggan Apartment di Sidoarjo

Islamia, Nanda Putri
Indayani, Lilik

Indonesian Journal of Innovation Studies
Vol. 21 (2023): January

This research is a descriptive correlative quantitative research, where this research was conducted to test how much influence the product, price, location and advertising have on purchasing decisions at Tamansari Prospero Apartments Sidoarjo. This research was conducted on 86 consumers who became respondents at the Tamansari Prospero Apartment in Sidoarjo. Based on the results of the simultaneous F test, it can be said that 5. Product, price, location, and advertisement simultaneously influence consumer purchasing decisions at the Tamansari Prospero Apartment.