Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Vol 2 No 2 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam

KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE DITINJAU DARI ASPEK PROMOSI DAN KEPERCAYAAN KONSUMEN

Abdul Wakil (Universitas Zainul Hasan Genggong Probolinggo)

Article Info

Publish Date
23 Aug 2021

Abstract

Abstract The purpose of this research is to analize the impact of promotion and consumer trust on online purchasing decision. The type of this research is a quantitative research using multiple regression analysis. The population in this research are all Tokopedia marketplace consumers. The sampling method used in this research is purposive random sampling as many as 50 people. The results of this research showed that promotion has a positive and significant effect on online purchasing decision, consumer trust has a positive and significant effect on online purchasing decision. Keywords : Promotion ; Consumer Trust ; Online Purchasing Decision

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Journal Info
Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Website

Abbrev

idarah

Publisher

Universitas Ibrahimy

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal “Al-Idārah” diterbitkan oleh Program Studi Manajemen dan Bisnis Syariah (MBS), Fakultas Syariah dan Ekonomi Islam, Universitas Ibrahimy Situbondo dengan nomor p-ISSN: 2721-3641 dan e-ISSN: 2721-3633 dengan tujuan sebagai media untuk menyalurkan pemikiran tentang aspek-aspek manajemen dan ...