Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Abdul Wakil
Universitas Zainul Hasan Genggong Probolinggo
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE DITINJAU DARI ASPEK PROMOSI DAN KEPERCAYAAN KONSUMEN Abdul Wakil
Al-Idarah Vol 2 No 2 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.685 KB) | DOI: 10.35316/idarah.2021.v2i2.59-65

Abstract

Abstract The purpose of this research is to analize the impact of promotion and consumer trust on online purchasing decision. The type of this research is a quantitative research using multiple regression analysis. The population in this research are all Tokopedia marketplace consumers. The sampling method used in this research is purposive random sampling as many as 50 people. The results of this research showed that promotion has a positive and significant effect on online purchasing decision, consumer trust has a positive and significant effect on online purchasing decision. Keywords : Promotion ; Consumer Trust ; Online Purchasing Decision
Co-Authors