The International Journal of Business Review (The Jobs Review)
Vol 5, No 1 (2022): The International Journal of Business Review. June 2022

Urban Tourism Destination Image Perception Based on Social Network Analysis: The Example of the Tourist Sites in Yogyakarta

Asep Miftahuddin (Universitas Telkom)
R Amalina Dewi Kumalasari (Universitas Telkom)
Mahir Pradana (Universitas Telkom)



Article Info

Publish Date
03 Oct 2022

Abstract

Urban Tourism Destination Image Perception aims to describe the image of urban tourism from the perspective of the perception of tourists, therefore, this study provides new information on the progress and innovation of urban tourism. The model proposed in this study can effectively depict a perceptual picture of a tourist destination, with the conclusion that the research provides a vital referential basis for the development of sustainable urban tourism. Combined with Social network analysis, we built a research framework of image perception of tourism destinations and then took popular online comments of beautiful places in Yogyakarta Travel as an example from twitter data using DroneEmprit. The results show that four aspects are included in tourists' perceptions of the image of the city of Yogyakarta: experience, historical culture, recreational services, and tourist destinations. Among them, the social network of the experiential dimension is the most closely related. In addition, emotional analysis illustrates that tourists' emotional tendencies tend to be positive under the four perceptual dimensions.

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Journal Info

Abbrev

thejobsreview

Publisher

Subject

Economics, Econometrics & Finance

Description

The aim of this The International Journal of Business Review (The Jobs Review)is to promote a principled approach to research on Management Office, Accounting, Sharia Accounting and Accounting Education, Economics, Islam Economics and Economic Education related concerns by encouraging inquiry into ...