Garuda - Garba Rujukan Digital

Urban Tourism Destination Image Perception Based on Social Network Analysis: The Example of the Tourist Sites in Yogyakarta Asep Miftahuddin; R Amalina Dewi Kumalasari; Mahir Pradana
The International Journal of Business Review (The Jobs Review) Vol 5, No 1 (2022): The International Journal of Business Review. June 2022
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i1.51129

Urban Tourism Destination Image Perception aims to describe the image of urban tourism from the perspective of the perception of tourists, therefore, this study provides new information on the progress and innovation of urban tourism. The model proposed in this study can effectively depict a perceptual picture of a tourist destination, with the conclusion that the research provides a vital referential basis for the development of sustainable urban tourism. Combined with Social network analysis, we built a research framework of image perception of tourism destinations and then took popular online comments of beautiful places in Yogyakarta Travel as an example from twitter data using DroneEmprit. The results show that four aspects are included in tourists' perceptions of the image of the city of Yogyakarta: experience, historical culture, recreational services, and tourist destinations. Among them, the social network of the experiential dimension is the most closely related. In addition, emotional analysis illustrates that tourists' emotional tendencies tend to be positive under the four perceptual dimensions.

Diskusi Metaverse di Twitter (#Metaverse): Analisis Jejaring Sosial R Amalina Dewi Kumalasari; Mahir Pradana; Asep Miftahuddin
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.835

The metaverse is increasingly developing into one of the innovations of the virtual world as a means to interact. Previous research has discussed the use of the Metaverse in various fields such as education, business, and religion, however, there is little research to understand the metaverse of what topics, brands, and terms appear in the conversation in the public sphere. This study seeks to identify which actors have an influence in conversations about the metaverse and what topics are developing in society, and opinions about the metaverse using the Twitter social media platform. Communication network analysis methods and text analysis methods are used to describe patterns in the form of structures in the network by crawling data on Twitter using Netlytic.org and Gephi software from April 14, 2022, to April 21, 2022, with the hashtag #metaverse, obtained 9,139 data sets. The results of this study indicate that the information in the #metaverse network is not dominated by one actor and the people involved in these conversations have a different diversity, the topics of conversation uploaded in the #metaverse hashtag network tend to be more about gaming and trading in digital assets such as cryptocurrencies, tokens, and NFT, only a small percentage of conversations relate the metaverse to certain topics such as education, business, government, and religion with various responses.. Metaverse semakin berkembang menjadi salah satu inovasi dunia virtual sebagai sarana untuk berinteraksi. Penelitian sebelumnya telah membahas pemanfaatan metaverse dalam berbagai bidang seperti pendidikan, bisnis, keagamaan, namun, hanya sedikit penelitian untuk memahami metaverse dari topik, merek, dan istilah apa yang muncul dalam pembicaraan di ruang publik. Penelitian ini berusaha untuk mengidentifikasi aktor-aktor mana saja yang memberikan pengaruh dalam percakapan tentang metaverse dan apa saja topik yang berkembang di masyarakat serta opini mengenai metaverse dengan menggunakan platform media sosial Twitter. Metode analisis jaringan komunikasi dan metode analisis teks digunakan untuk menggambarkan pola-pola dalam bentuk struktur dalam jaringan dengan cara crawling data pada Twitter menggunakan Netlytic.org dan software Gephi mulai dari 14 April 2022 sampai 21 April 2022 dengan tagar #metaverse didapatkan 9.139 data set. Hasil penelitian ini menunjukkan bahwa informasi di jaringan #metaverse tidak didominasi oleh satu aktor dan orang-orang yang terlibat dalam percakapan ini memiliki keragaman yang berbeda, topik pembicaraan yang diunggah dalam jaringan tagar #metaverse cenderung lebih banyak membahas game dan perdagangan aset digital seperti kripto, token dan NFT, hanya sebagian kecil percakapan yang mengaitkan metaverse dengan topik tertentu seperti pendidikan, bisnis, pemerintah dan agama dengan respon beragam.

The Role of Green Marketing and Brand Image on Purchase Decisions of Aqua Reflection Fatma Yulinda Ariani; R Amalina Dewi Kumalasari
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.44046

In addition to the increasingly fierce and competitive competition, bottled water companies in Indonesia face environmental challenges, such as processing plastic waste. Responding to these challenges, packaged water companies innovate by providing environmentally friendly packaging and implementing Green Marketing to create a positive image and attract customers. This study aims to show the relationship between green marketing on brand image and consumer decisions on Aqua Reflection. This study involved 100 respondents who consumed Aqua Reflection, a drinking water product from Aqua that uses glass bottles. The analysis technique used is path analysis with Partial Least Squares (PLS). The results show that green marketing affects the brand image, green marketing directly affects purchasing decisions, and the brand image directly affects buying decisions. Green marketing indirectly affects purchasing decisions through brand image.

Pengenalan Aplikasi Bisnis Online Dalam Upaya Peningkatan Literasi Teknologi dan Pengembangan Usaha Digital Bagi Pensiunan di Kota Bandung Dewi Kumalasari, Amalina; Saragih, Rohmat; Anita Silvianita; Arthadita, Sherly; Rubianti, Nurafni; Nur Hasanah, Yulia; Akbar, Aldi; Nur Utami8, Fitriani
Journal of Applied Community Engagement Vol 4 No 1 (2024): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v4i1.807

Setting up a business can be an option for someone to work after retirement, and technological developments can accelerate business development, especially small businesses, to enable them to reach a wider market at relatively low costs. Technology is very closely related to people's daily lives. However, older people often have limitations in learning new technologies. Therefore, technological literacy is very important nowadays, so developing technology can be used effectively and positively impact users. As a university that has a vision of playing an active role in the development of technology, science, and arts based on technology, the Faculty of Communication and Business, Telkom University plays an active role in this progress, one of which is through contributions in increasing technological literacy for business people. The introduction of online business applications for retirees who own small businesses in Bandung is a form of community service aimed at increasing the adoption of technology and skills to develop online businesses effectively. This activity was carried out using the seminar method and practical use of business applications. This activity was attended by 30 retirees of the Wredatama Association of the Republic of Indonesia (PWRI) West Java, who already have businesses.

E-Marketing Mix Dalam Meningkatkan Minat Pembelian Generasi Millennial di Online Store Sociolla Fitriasti, Nur Aisyah; Kumalasari, R. Amalina Dewi
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.99-110

Bisnis kecantikan semakin berkembang dengan adanya e-commerce. Untuk memenangkan persaingan, perusahaan membutuhkan strategi pemasaran yang tepat untuk meningkatkan minat pembelian konsumen. Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh strategi e-marketing mix yaitu e-product, e-price, e-place dan e-promotion yang diterapkan perusahaan sehingga dapat menarik minat beli konsumen, khususnya pada minat pembelian online produk kecantikan oleh generasi millenial. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Teknik sampling yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Sebanyak 100 kuesioner dikumpulkan dan dianalisis menggunakan regresi linear berganda menggunakan Statistical Product and Service Solutions (SPSS) Versi 26. Hasil penelitian bahwa e-price dan e-promotion secara parsial berpengaruh signifikan terhadap minat pembelian, sedangkan e-product dan e-place secara parsial berpengaruh tidak signifikan terhadap minat pembelian. Namun, secara simultan e-product, e-price, e-place dan e-promotion berpengaruh signifikan terhadap minat pembelian online.

PENGUATAN KAPASITAS BADAN USAHA MILIK DESA (BUMDES) UNTUK MENGOPTIMALKAN POTENSI DESA DALAM RANGKA PEMBERDAYAAN MASYARAKAT DAN POTENSI DESA DI KABUPATEN TASIKMALAYA Silvianita, Anita; Ahmad, Mokhtarrudin; Rubiyanti, Nurafni; Alfanur, Farah; Hendayani, Ratih; Rachmawati, Indira; Pradana, Mahir; Fakhri, Mahendra; Yunani, Akhmad; Dewi Kumalasari, Amalina; Zahid, Azham; bin Abu Sujak, Aznul Fazrin; Raja Razali, Raja Razana; Mangsor, Miza
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 4, No 2 (2023): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v4i2.50394

Peran Badan Usaha Milik Desa (BUMDES) menjadi kunci dalam penguatan ekonomi desa dan pembangunan kerakyatan di Indonesia. BUMDES memfasilitasi pengelolaan potensi sumber daya alam dan manusia di desa untuk menciptakan nilai tambah, lapangan kerja, dan meningkatkan pendapatan asli desa. Melalui PP No. 11 Tahun 2021, desa diberikan otonomi yang lebih besar untuk mengelola sumber daya secara mandiri, memungkinkan BUMDES menjadi pusat akses layanan ekonomi desa yang lebih baik. Meski memiliki potensi besar, BUMDES menghadapi tantangan, termasuk peningkatan kompetensi manajerial dan inovasi bisnis untuk tetap relevan di era digitalisasi dan globalisasi. Dalam konteks ini, RKPD Kabupaten Tasikmalaya Tahun 2017 menggarisbawahi pentingnya integrasi perencanaan pembangunan yang responsif terhadap kebutuhan lokal. Artikel ini mengkaji kolaborasi pengabdian masyarakat antara Universitas Telkom dan Multimedia University, Malaysia, yang mengimplementasikan serangkaian workshop dan forum diskusi grup (FGD) untuk menguatkan kapasitas BUMDES di Kabupaten Tasikmalaya. Kegiatan ini, yang terdiri dari seminar, presentasi, dan sesi diskusi, mengidentifikasi kebutuhan BUMDES dalam pengelolaan bisnis, pengembangan sumber daya manusia, dan pemanfaatan teknologi. Hasilnya menunjukkan peningkatan kesadaran, pemahaman potensi desa, kebutuhan peningkatan kapasitas, dan pembentukan jaringan komunikasi sebagai langkah progresif menuju penguatan BUMDES. The role of the Village-Owned Enterprises (BUMDES) is pivotal in strengthening village economies and community-based development in Indonesia. BUMDES facilitates the management of the village's natural and human resources to create added value, jobs, and to increase the village's original income. Through Government Regulation No. 11 of 2021, villages were granted greater autonomy to manage resources independently, allowing BUMDES to become a better access center for village economic services. Despite its great potential, BUMDES faces challenges, including the need to enhance managerial competencies and business innovations to remain relevant in the era of digitalization and globalization. In this context, the Regional Medium-Term Development Plan (RKPD) of Tasikmalaya Regency in 2017 emphasized the importance of integrating development planning that is responsive to local needs. This article examines the community service collaboration between Telkom University and Multimedia University, Malaysia, which implemented a series of workshops and focus group discussions (FGD) to strengthen the capacities of BUMDES in Tasikmalaya Regency. These activities, which included seminars, presentations, and discussion sessions, identified BUMDES' needs in business management, human resource development, and technology utilization. The results indicate an increase in awareness, understanding of village potential, capacity building needs, and the formation of a communication network as progressive steps towards strengthening BUMDES.

E-Marketing Mix Dalam Meningkatkan Minat Pembelian Generasi Millennial di Online Store Sociolla Fitriasti, Nur Aisyah; Kumalasari, R. Amalina Dewi
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.99-110

Bisnis kecantikan semakin berkembang dengan adanya e-commerce. Untuk memenangkan persaingan, perusahaan membutuhkan strategi pemasaran yang tepat untuk meningkatkan minat pembelian konsumen. Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh strategi e-marketing mix yaitu e-product, e-price, e-place dan e-promotion yang diterapkan perusahaan sehingga dapat menarik minat beli konsumen, khususnya pada minat pembelian online produk kecantikan oleh generasi millenial. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Teknik sampling yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Sebanyak 100 kuesioner dikumpulkan dan dianalisis menggunakan regresi linear berganda menggunakan Statistical Product and Service Solutions (SPSS) Versi 26. Hasil penelitian bahwa e-price dan e-promotion secara parsial berpengaruh signifikan terhadap minat pembelian, sedangkan e-product dan e-place secara parsial berpengaruh tidak signifikan terhadap minat pembelian. Namun, secara simultan e-product, e-price, e-place dan e-promotion berpengaruh signifikan terhadap minat pembelian online.

Usability Evaluation pada Aplikasi Taspen Otentikasi Berbasis System Usability Scale: Studi Kasus pada Pensiunan PNS Kumalasari, R. Amalina Dewi; Tolle, Herman
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 8, No 2 (2024): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v8i2.2098

The Taspen Otentikasi application is a self-authentication service for retirees that uses combined biometric technology, which includes voice, face, and movement recognition from PT Taspen Persero. The aim of digitizing the authentication service into self-authentication is to make it easier for PT Taspen customers who are retirees and most of whom have entered old age so that they do not need to come to the Taspen payment partner office to carry out authentication at the counter and to avoid document forgery. To find out how easy a system can be used, usability testing can be carried out. One method that can be used in usability testing is the System Usability Scale (SUS). The total number of respondents used was 34 respondents. From this test, a score of 68.3 was obtained, which indicates that the system that has been built still needs to be refined so that it can be well received by users, especially elderly people.

Pengaruh Interaction Dan Price Discount Di Live Streaming Instagram Terhadap Purchase Intention Produk Thrift Dimediasi Oleh Trust Prabowo, Fahmi Hadi; Kumalasari, R. Amalina Dewi
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Consumer trust is a crucial factor in the formation of purchase intention, but not many studies have examined theinfluence of interaction and price discounts on thrift product trust and consumer purchase intention on the Instagramlive streaming platform. This study aims to investigate the influence of interaction and price discounts on thrift producttrust and consumer purchase intention in Instagram live streaming. In the context of online shopping, consumer trustplays an important role in shaping purchase intentions. The research method used is quantitative with non probabilitysampling data collection techniques with 193 respondents. The data analysis technique uses Micosoft Excel andSmartPLS software. The results of this study will be explained through descriptive analysis and Partial Least Square(PLS) with SmartPLS 3 & 4 software. The conclusion that can be drawn from the research results is that eachinteraction and price discount has a direct influence on trust and purchase intention of thrift products via Instagramlive streaming. Apart from that, trust can also mediate well the respective effects of interaction and price discount onpurchase intention. Thus, marketing strategies that focus on good interaction and providing price discounts canincrease consumer confidence and encourage purchasing interest in purchasing thrift products online via Instagramlive streaming shopping..Keywords-interaction, price discounts, purchase intention, trust

Analisis Penerimaan dan Pengguna Sistem Face Recognition di Stasiun KAI Bandung Menggunakan Pendekatan Technology Acceptance Model (TAM) Matapu, Chirel Zindya; Kumalasari, R. Amalina Dewi
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Teknologi face recognition sudah diterapkan di Stasiun KAI Bandung untuk meningkatkan efisiensidan keamanan proses boarding penumpang. Penelitian ini tujuannya untuk menganalisis penerimaanpengguna terhadap sistem tersebut dengan memakai pendekatan Technology Acceptance Model(TAM). Variabel yang diterapkan mencakup Perceived Ease of Use, Perceived Usefulness,Perceived Privacy, Attitude Toward Using, dan Behavioral Intention to Use. Metode penelitian yangditerapkan yaitu kuantitatif melalui penyebaran kuesioner kepada pengguna layanan, dengan analisisdata memakai PLS-SEM dengan bantuan software SmartPLS 4.0 dan melibat 77 responden. Hasilpenelitian menerangkan bahwasanya persepsi kemudahan, manfaat, dan privasi berdampaksignifikan terhadap sikap dan niat perilaku pengguna dalam memakai sistem face recognition.Penelitian ini memberi kontribusi dalam pengembangan teori TAM serta memberi masukan bagi PTKAI dalam meningkatkan penerimaan teknologi berbasis biometrik di layanan transportasi publik. Kata Kunci: Model Penerimaan Teknologi (TAM), pengenalan wajah, kemudahan penggunaan,kegunaan, privasi, sikap, niat berperilaku

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