English Language and Literature Journal
Vol 1 No 1 (2022): ENGLISH LANGUAGE AND LITERATURE JOURNAL

THE ANALYSIS OF EXISTENTIAL PRESUPPOSITION IN THE SLOGAN OF “Y.O.U” THE SIMPLICITY LIPS

Novia Elisa Putri (Unknown)

Article Info

Publish Date
07 Apr 2022

Abstract

This research investigated existential presupposition in the Slogan of Y.O.U the Simplicity lips products. The research refered to describe the data that was gotten through the website advertisement. The purposes of this research were (1) finding the functions of existential presupposition in the slogan and (2) finding the factors on how the consumers were interested in the product through the slogans. In the analysis of the data, the writer used descriptive qualitative method. The method was suitable to interpret the problems which were raised by the writer. This research used the theory of Liping Ge to analyse the function of existential presupposition. And also used the theory of Denton to analyse the function of slogan.

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Journal Info
English Language and Literature Journal
Website

Abbrev

EL2J

Publisher

Universitas Wijaya Putra Surabaya

Subject

Humanities Education Social Sciences

Description

EL2J = English Language and Literature Journal publishes articles on literature, language, and language teaching from various perspectives, covering both literary and fieldwork studies. The journal puts emphasis on aspects related to language studies, with special reference to culture, literature, ...