JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN)
Vol 15, No 2 (2022): JURAKUNMAN, JULI 2022

PENGARUH AFTERSALES SERVICES DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA PT. DIPO INTERNATIONAL PAHALA OTOMOTIF, SISINGAMANGARAJA MEDAN

Alfonsius . (Unknown)

Article Info

Publish Date
24 Aug 2022

Abstract

The purpose of this research is to analyze the variables of Aftersales Services  Customer Relationship Management on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. The questionnaire data was distributed to 72 customers of PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan as the samples. The technique used is nonprobability sampling with purposive sampling technique. The data analysis technique used multiple linear regression analysis. The results show that (1) There is an positive influence of Aftersales Services and Customer Relationship Management on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. (2) There is an positive influence of Aftersales Services on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. (3) There is an positive influence of Customer Relationship Management on customer loyalty of PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan

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Journal Info
JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN)
Website

Abbrev

jur1

Publisher

Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Jurakunman atau Jurnal akuntansi dan manajemen adalah sebuah jurnal yang didedikasikan untuk dunia ilmu pengetahuan khususnya dalam bidang akuntansi manajemen. Jurnal ini diharapkan akan menjadi wadah bagi para peneliti dan dosen dilingkungan STIE Surya Nusantara maupun dari luar lingkungan ...