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All Journal JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN)
Alfonsius .
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH AFTERSALES SERVICES DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA PT. DIPO INTERNATIONAL PAHALA OTOMOTIF, SISINGAMANGARAJA MEDAN Alfonsius .
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 15, No 2 (2022): JURAKUNMAN, JULI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v15i2.109

Abstract

The purpose of this research is to analyze the variables of Aftersales Services  Customer Relationship Management on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. The questionnaire data was distributed to 72 customers of PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan as the samples. The technique used is nonprobability sampling with purposive sampling technique. The data analysis technique used multiple linear regression analysis. The results show that (1) There is an positive influence of Aftersales Services and Customer Relationship Management on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. (2) There is an positive influence of Aftersales Services on customer loyalty at PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan. (3) There is an positive influence of Customer Relationship Management on customer loyalty of PT. Dipo International Pahala Otomotif, Sisingamangaraja Medan
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