Jurnal Ilmu Komunikasi
Vol. 12 No. 1 (2022): April

Pengaruh Komunikasi Visual Desain Grafis Buku Mizan Terhadap Minat Baca Anak

Ummy Chairiyah (Universitas Islam Negeri Sunan Ampel Surabaya)
Fandi Achmad (Universitas Negeri Surabaya)



Article Info

Publish Date
01 Apr 2022

Abstract

Children's books that use graphic design are currently in great demand by children. Mizan Publisher has published a book that utilizes the concept of graphic design as a way to attract children's reading interest. Graphic design elements in children's books are the key to successful persuasion.This study aims to measure the extent to which graphic design as a propaganda medium affects reading interest. The research uses a quantitative method through parametric statistics with a Likert scale. The correlation analysis is examined by using simple linear regression analysis, Pearson correlation test,  and coefficient of determination test. Based on the simple regression test the result has revealed that the value of r = 0.767 and has a coefficient of determination of 17.7%. Which shows that there is a positive and very strong relationship between the influence of visual communication on graphic design of Mizan's book on reading interest by 17.7%.

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Journal Info

Abbrev

JIK

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan ...