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All Journal Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi Soetomo Communication and Humanities COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Ummy Chairiyah
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The effect of e-commerce advertising exposure Lazada buying behavior teenagers at SMK Muhammadiyah 2 Surabaya Susilo, Daniel; Chairiyah, Ummy
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.672 KB)

Abstract

The amount of interest of producers in using advertising as a medium for marketing products shows that advertising has an important role as an effective communication medium in introducing and promoting a product to consumers. Currently, advertisements have begun to mushroom in all mass media, including print media, electronic media and the internet. The high use of the internet in Indonesia has made producers more aggressive in promoting a product to consumers through internet media such as Lazada e-commerce ads. The number of facilities offered has received a very good response from the Indonesian people. With the ease of access provided and the relatively cheap prices of goods, it leads people to consumptive behavior.This study uses a quantitative approach. Survey research methods. This type of research explanatory research. The population in this study were students of SMK Muhammadiyah 2 Surabaya from the 2015-2017 class. The research sample was 186 people. This study has 2 independent variables (Ad Impression Intensity and Advertising Element), and 1 dependent variable (Buying Behavior). Data collection was carried out by distributing questionnaires.Hypothesis testing is done with multiple linear regression showing the influence between the intensity of advertising impressions and advertising elements on buying behavior, as evidenced by the results of the F test that Fcount> Ftable (111.280> 2.89). The result of the significance can be seen that 0.000 <0.05. The results of the T test for X1 show that the value of tcount <ttable (-1.494 <1.298), so the variable intensity of ad impressions has no effect on buying behavior. The results of the T test for X2 show that the value of tcount> ttable (14.521> 1.298), so the variable element of advertising has an effect on buying behavior. Keywords: Ad impression intensity; Advertising elements; Buying behavior
Building Religious Moderation Amid the Buzzer Raid Ummy Chairiyah; Fikry Zahria Emeraldien
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 11 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.578 KB) | DOI: 10.59141/comserva.v1i11.166

Abstract

In this digital era, cases of SARA (ethnic, race, and religions) are increasing, this is one of the negative impacts of digital disruption. Specifically, the presence of the internet caused SARA become easier to find, social media platforms and online news portals have become tools for the spread of hoax and hate speech, behind it all there are people who are referred as buzzers. This study aims to show how the role of the buzzer in disseminating information and inhibiting the spread of religious moderation among the Islamic community. This study uses a descriptive qualitative approach. The research data was collected purposively and preferably sourced from literature studies and documents that examine the buzzer phenomenon in Indonesia. The results of the research show that in this digital era, buzzers are troubling and threatening the nation. Buzzers have a strong position because of the influence and large following they have. Public awareness is important because from there we can unite to fight buzzer attacks. But the buzzer is not completely negative, the buzzer can also be used to spread positive da'wah messages.
Pengaruh Komunikasi Visual Desain Grafis Buku Mizan Terhadap Minat Baca Anak Ummy Chairiyah; Fandi Achmad
Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2022): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2022.12.1.53-67

Abstract

Children's books that use graphic design are currently in great demand by children. Mizan Publisher has published a book that utilizes the concept of graphic design as a way to attract children's reading interest. Graphic design elements in children's books are the key to successful persuasion.This study aims to measure the extent to which graphic design as a propaganda medium affects reading interest. The research uses a quantitative method through parametric statistics with a Likert scale. The correlation analysis is examined by using simple linear regression analysis, Pearson correlation test,  and coefficient of determination test. Based on the simple regression test the result has revealed that the value of r = 0.767 and has a coefficient of determination of 17.7%. Which shows that there is a positive and very strong relationship between the influence of visual communication on graphic design of Mizan's book on reading interest by 17.7%.
The Effect of the Use of Instagram Social Media on the Effectiveness of Da'wa Messages on the @gusmiftah Account among Teenagers Chairiyah, Ummy; Achmad, Fandi; Arida , Vera; Falasifah , Nihlatul
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.516

Abstract

Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. Keywords: social media, Instagram, effectiveness, da'wa.
Budikdamber (Fish Farming in Buckets) as A Food Security Solution in Simomulyo Baru Sukomanunggal Surabaya Heni, Della Anugrah; Anwar, M. Shodiqul; Falasifah, Nihlatul; Arida, Vera; Chairiyah, Ummy
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.517

Abstract

Fish farming in buckets or popularly known as Budikdamber can be an alternative as a food security solution especially during the current Covid-19 pandemic. It can be a solution for community who have limited land for fish and vegetable cultivation. Budikdamber is appropriate technology that can be implemented easily at home with small cost and is able to meet the nutritional needs of the community. The work system of Budikdamber is cultivating fish and vegetables in one bucket which is simple aquaponic system (polyculture of fish and vegetables). The result of this Budikdamber can harvest two types of commodities simultaneously in the form of catfish and vegetables. Community service was carried out in Simomulyo Baru Village, Sukomanunggal District, Surabaya, in March up to April 2021. The objectives of this community service are providing information and giving training on how to use the narrow land for fish and vegetable cultivation in buckets so that people can maintain food security during this pandemic. People in Simomulyo feel the benefits of Budikdamber because of the presence of catfish as animal protein and fresh vegetables that can be harvested at the harvest time. It can economically help reduce the risk of kitchen costs and it can be a solution for food security from the local community.
Da'wah Messages in the Lyrics of the Song "Sandaran Hati" by Letto (Charles Sanders Peirce's Semiotic Analysis) Hikmah, 1Isnaini Izzul; Chairiyah, Ummy
Proceedings of International Conference on Da'wa and Communication Vol. 5 No. 1 (2023): Forging a Harmonious Future World through Da'wah and Communication Aligned with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v5i1.1403

Abstract

The problem studied in this study is the da’wa message in the lyrics of the songSandaran Hati by the band Letto, the aim of knowing the da’wa message contained in the lyricsof the song. This study uses a descriptive qualitative approach, with Charles Sanders Pierce'ssemiotic analysis technique, and uses the Da’wa Message theory by Moh. Ali Aziz. The resultsof this study found that the meaning contained in the lyrics of Letto's song "Sandaran Hati" isabout a servant who is losing his way and is in a downturn in his life but he still believes thatAllah is the place to ask for help and the best place to lean on. The manifestation of the sacredpromise that is bound between the servant and his Lord is to carry out His commands in the formof prayer. How a servant must be fully aware that prayer is only for a moment but must be donewholeheartedly (khusyuk) because it can give peace of mind both physically and mentally.Keywords: Da’wa Message, Song Lyrics, Charles Sanders Pierce's Semiotics.
Co-Authors Anwar, M. Shodiqul Daniel Susilo Falasifah, Nihlatul Fandi Achmad FANDI ACHMAD Fikry Zahria Emeraldien Heni, Della Anugrah Hikmah, 1Isnaini Izzul Vera Arida