Jurnal Inovasi Penelitian
Vol 3 No 6: Nopember 2022

ROOFTOP THEMED CULINARY TOURISM DEVELOPMENT STRATEGY IN INDONESIA

Vivaldy Ismail (Universitas Nasional Indonesia)
Muhammad Xavier Saputra (Universitas Nasional Indonesia)



Article Info

Publish Date
02 Nov 2022

Abstract

Indonesia is a tourism place that is very famous for culinary tourism. Culinary businesses such as restaurants and bars that are very popular today are not only spoiling the tongue, but also spoiling the eyes. Therefore, the Rooftop part of the building is not allowed to be used by the public, but this is a very good opportunity if it can be used properly it will become a new tourist destination that will be popular especially for Millennial Tourists. This phenomenon does not only occur in Indonesia, but also becomes a trend of urban tourism in the world. The analytical method used in this paper is a qualitative descriptive method of observing tourist attractions with the theme of the rooftop restaurant and bar. This study found that rooftop-based culinary tourism objects have a SWOT analysis theory as follows: 1. Strengths, 2. Weaknesses, 3. Opportunities, 4). Threats (threats).

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Journal Info

Abbrev

JIP

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...