Jurnal Inovasi Penelitian
Vol 3 No 6: Nopember 2022

MARKETING AND PROMOTION STRATEGIES IN VISITING INTEREST BACK TO JUNGELAND ADVENTURE THEME PARK SENTUL

Eviana Tarigan (Universitas Nasional Jakarta)
Liliana Dewi (Universitas Nasional Jakarta)

Article Info

Publish Date
02 Nov 2022

Abstract

Jungleland adventure theme park tour is one of the most popular tours in the city of Bogor. Initially, the Covid-19 pandemic situation made this tourist attraction closed and almost unkempt. But at the beginning of 2022, Jungeland reopened, of course, it is very difficult for jungleland to make confidence back in tourists to want to visit. Of course, promotional media is a benchmark to recreate tourist interest. In this study, researchers tried to examine exactly what management can do in making tourists interested in coming back. Promotional media and marketing are certainly the most important things in order to attract tourists.

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Journal Info
Jurnal Inovasi Penelitian
Website

Abbrev

JIP

Publisher

Sekolah Tinggi Pariwisata Mataram

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...