PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA

Danang Waskito
M Ananto
Andre Reza

Pelita - Jurnal Penelitian Mahasiswa UNY
Volume IX, Nomor 1, April 2014

AbstractThe aim of this research is to reveal the perception of the consumers in Yogyakartatowards organic food. This research used a quantitative descriptive methodwith 118 respondents using a judgemental sampling technique. The consumers’perception toward organic food is referred to the perception toward health, quality,price, and food safety. The findings show that consumers in Yogyakarta have a highperception of organic food which is good for health as it has higher nutrition, can keepand increase the body imune.