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All Journal Pelita - Jurnal Penelitian Mahasiswa UNY
Andre Reza
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Decision Sciences, Operations Research & Management

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PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA Danang Waskito; M Ananto; Andre Reza
Pelita - Jurnal Penelitian Mahasiswa UNY Volume IX, Nomor 1, April 2014
Publisher : Pelita - Jurnal Penelitian Mahasiswa UNY

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Abstract

AbstractThe aim of this research is to reveal the perception of the consumers in Yogyakartatowards organic food. This research used a quantitative descriptive methodwith 118 respondents using a judgemental sampling technique. The consumers’perception toward organic food is referred to the perception toward health, quality,price, and food safety. The findings show that consumers in Yogyakarta have a highperception of organic food which is good for health as it has higher nutrition, can keepand increase the body imune.
Co-Authors Danang Waskito M Ananto