Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 4 (2022): Budapest International Research and Critics Institute November

The Effect of Customer Experience on Customer Satisfaction by Creating Sustainable Profit

Nerissa Arviana (Unknown)
Tantri Yanuar Rahmat Syah (Unknown)



Article Info

Publish Date
10 Nov 2022

Abstract

This research has examined the relationship between customer satisfaction and experience with staff services. The purpose of this study is to determine the effect of customer satisfaction on service staff. The object of this research is customers who like to shop offline through physical stores or malls and online through market places such as Tokopedia, Shopee and Lazada. This study uses a quantitative approach using a questionnaire measuring instrument with a sample of 200 respondents using convenience sampling technique. In analyzing the data used univariate cell-mean test and multiple linear regression test. The results of this study concluded that staff does not affect the customer experience. In this research it can be concluded that service staff will have a positive influence on consumers in shopping back to good staff.

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Journal Info

Abbrev

birci

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...