Jurnal Manajemen Bisnis Krisnadwipayana
Vol 10, No 3 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH GAYA HIDUP MODE, BAURAN PROMOSI DAN PRESENTASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN RECYCLE STUFF.ID KOTA SAMARINDA

Hardi Mardani (Universitas Mulawarman)
Muhammad Fikry Aransyah (Universitas Mulawarman)

Article Info

Publish Date
07 Dec 2022

Abstract

This study aims to analyze and find out “effect of fashion lifestyle, promotion mix and visual merchandising on purchase decisions in Recycle Stuff.id Samarinda City. This research uses quantitative research and sampling using non probability sampling technique, the data is obtained from distributing questionnaires through google from. The results of this study indicate that the variables of fashion lifestyle, promotion mix and visual merchandising simultaneously have a significant effect on purchasing decisions.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...