Jurnal Sewaka Bhakti
Vol 8 No 2 (2022): Sewaka Bhakti

PEMBERDAYAAN INDUSTRI RUMAH TANGGA JAJAN BANTEN DI DESA UBUNG KAJA-DENPASAR

I Nyoman Senimantara (Program Studi Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa)
Anak Agung Bagus Amlayasa (Program Studi Ilmu Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa)
Ni Putu Riasning (Program Studi Ilmu Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa)



Article Info

Publish Date
29 Oct 2022

Abstract

This religious culture is inseparable from the element of beauty and uniqueness of the ceremony (Banten) which is offered every time the ceremony takes place. The main element in every ceremony is the presence of sampyan (decoration of the leaves), fruit, and Banten snacks. It has become a culture in Bali that the offerings made always use snacks as a compliment. There are various types of Banten snacks, such as sun snacks, satuh, kaliadrem, and many more. However, what must be in every offering is snack uli (Jaja Uli) and Begina. IRT Jaja Uli Asanadi's business focuses on Jaja uli and this is an effort to preserve traditional snacks as a complement to the offering element in every yadnya ceremony. During this business, various problems can be identified that befall partners, namely the lack of purchasing power of partners in purchasing equipment resulting in low production activities, partners do not yet have an understanding regarding how to market products, where so far partners are still using the word-of-mouth marketing system. As a result of this PKM activity, partners are given education about how to market products only. Promotional programs through the affixing of business stickers can easily remember the business name and phone number, making it easier to place an order.

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Journal Info

Abbrev

sewakabhakti

Publisher

Subject

Education Environmental Science Languange, Linguistic, Communication & Media Other

Description

Jurnal Sewaka Bhakti merupakan jurnal di bawah naungan Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Hindu Indonesia Denpasar yang khusus untuk menyebarluaskan hasil pengabdian kepada masyarakat yang dilakukan oleh para dosen. Jurnal Sewaka Bhakti merupakan jurnal pengabdian ...