Jurnal Ekonomi Trisakti
Vol. 2 No. 2 (2022): Oktober

ANALISIS STRATEGI BISNIS PADA OLAHAN SUSU SEGAR “HOUSE OF MILK”

Witantri Kusrini (Universitas Trisakti)
Aditya Kurnia Indrajaya (Fakultas Ekonomi dan Bisnis Universitas Trisakti, Indonesia)
Tiara Puspa (Fakultas Ekonomi dan Bisnis Universitas Trisakti, Indonesia)
Stevan Goklas Simanjuntak (Fakultas Ekonomi dan Bisnis Universitas Trisakti, Indonesia)

Article Info

Publish Date
05 Sep 2022

Abstract

This study aims to determine a business strategy for SMEs in the fresh milk business in Solo with the name House of Milk. The business strategy includes a detailed analysis of Strength, Weakness, Opportunity, Threat (SWOT). After analyzing the SWOT, the next analysis was carried out using the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) methods. Then the last step is to use the SWOT matrix. The purpose of this research is as a decision-making material on the business strategy of fresh milk SMEs in the future.

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Journal Info
Jurnal Ekonomi Trisakti
Website

Abbrev

jet

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...