This study aims to determine whether or not the influence of the role of parents on B2SA food consumption (diverse, nutritious, balanced, and safe) for early childhood during the COVID-19 pandemic. The subjects in this study were parents who have children aged 5-6 years in Desa Cibojong, Kecamatan Padarincang, Kabupaten Serang-Banten. The method used in this research is using the Ex-post facto method with a quantitative approach. The total population of data in this study amounted to 177 consisting of 5 villages, this sampling technique used the purposive sampling technique while the sample data used in this study amounted to 25 parents who have children aged 5-6 years in Desa Cibojong, Kecamatan Padarincang, Kabupaten Serang-Banten. The data was processed with the help of the IBM SPSS 22.0 for windows program. Based on the results of the study, it can be concluded that there is a significant influence between the role of parents on B2SA food consumption (diverse, nutritious, balanced and safe) for early childhood during the COVID-19 pandemic in Desa Cibojong, Kecamatan Padarincang, Kabupaten Serang-Banten. This can be seen from the significant value obtained at 0.00 < 0.05, which means that Ho is rejected and H1 is accepted.
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