JISOS: Jurnal ilmu sosial
Vol. 1 No. 10: November 2022

PERKEMBANGAN BISNIS FRANCHISE

Ayu Dwi Puspitasari (Fakultas Ekonomi Dan Bisnis Universitas Sultan Ageng Tirtayasa)
Ana Susi Mulyani (Fakultas Ekonomi Dan Bisnis Universitas Sultan Ageng Tirtayasa)



Article Info

Publish Date
25 Nov 2022

Abstract

This article aims to explain how this franchise or franchise business runs and how the content in this business is how to be able to establish and also show shortcomings in this business. This article also explains the history of how this franchise business began and how it spread to the world of globalization and is associated with current technological developments. This article also discusses how this business is developing now, especially in Indonesia. This business has lucrative benefits for people who want to start a business but don't really want to put in more effort and don't want to take big risks. But this business also has drawbacks such as a lack of ownership in the business because management and the target market are not determined by us but the brand owners themselves plus this business is very dependent on trends or depending on something that is viral on social media in this way many consumers are stuck in trends market

Copyrights © 2022






Journal Info

Abbrev

JISOS

Publisher

Subject

Social Sciences

Description

JURNAL ILMU SOSIAL one of the journals published by the Bajang Institute, was established in each month and with printed version of ISSN: 2828-3376 and the online version of ISSN:2828-3368 For submitting your article, please follow this link and follow the author guidelines in this link to meet our ...