MBA: Journal of Management and Business Aplication
Vol 5 No 2 (2022)

THE EFFECT OF SERVICE QUALITY ON COMMUNITY SATISFACTION IN TLOGOSARI DISTRICT

Diana Puspita Sari (Master of Managemen, Institute of Technology and Sains Mandala)
Supardi - (Unknown)
Yuniorita Indah Handayani (Master of Managemen, Institute of Technology and Sains Mandala)



Article Info

Publish Date
13 Aug 2022

Abstract

The purpose of this study was to examine and analyze the effects of partially and simultaneouslythe dimensions of service quality consisting of reliability, responsiveness, assurance, empathyand physical evidence on community satisfaction in Tlogosari District, Bondowoso Regency.This study uses a survey research form with a questionnaire as a data collection tool which isdistributed to 75 (respondents) communities in Tlogosari District by selecting samples byaccidental sampling. Testing is carried out using validity and reliability tests. Data processingwas analyzed using descriptive statistics with multiple linear regression analysis techniquesusing SPSS 22.0. Based on the results of the study, it was concluded that there was a significantinfluence between reliability, responsiveness of empathy and physical evidence on thesatisfaction of the people of Tlogosari District, while guarantee had no significant effect on thesatisfaction of the people of Tlogosari District. Simultaneously all dimensions of service qualityhave a significant effect on community satisfaction in Tlogosari District.Keywords: service quality, community satisfaction, subdistrict

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Journal Info

Abbrev

mba

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BA : Journal of Management and Business Aplication is an interdisciplinary journal that seeks both theoretical and practical papers devoted to aspects of the subject matter indicated in the title. Topics will be drawn, but not limited to, the following areas: - Human Resource Management - Marketing ...