Borobudur Management Review
Vol 2 No 2 (2022): Vol 2 No: 2 (2022)

Pengaruh Gaya Hidup dan E-WOM Terhadap Keputusan Pembelian Sepeda di Magelang Selama Pandemi Covid-19

Muhammad Rohman (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)
Diesyana Ajeng Pramesti (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)

Article Info

Publish Date
11 Aug 2022

Abstract

The purpose of this study was to determine the relationship between lifestyle and E-WOM on purchasing decisions. The sample used in this study were bicycle consumers in Magelang during the Covid-19 pandemic. The sampling method is purposive sampling with a lot of 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results of this study are lifestyle and E-WOM have a simultaneous effect on purchasing decisions, lifestyles have a negative effect on purchasing decisions, E-WOM has a negative effect on purchasing decisions.

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Journal Info
Borobudur Management Review
Website

Abbrev

bmar

Publisher

Universitas Muhammadiyah Magelang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field ...