Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Borobudur Management Review
Muhammad Rohman
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Gaya Hidup dan E-WOM Terhadap Keputusan Pembelian Sepeda di Magelang Selama Pandemi Covid-19 Muhammad Rohman; Diesyana Ajeng Pramesti
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6933

Abstract

The purpose of this study was to determine the relationship between lifestyle and E-WOM on purchasing decisions. The sample used in this study were bicycle consumers in Magelang during the Covid-19 pandemic. The sampling method is purposive sampling with a lot of 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results of this study are lifestyle and E-WOM have a simultaneous effect on purchasing decisions, lifestyles have a negative effect on purchasing decisions, E-WOM has a negative effect on purchasing decisions.
Co-Authors Diesyana Ajeng Pramesti