International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)

BUSINESS FEASIBILITY STUDY OF CU.MIE RESTAURANT IN NORTHERN JAKARTA REGION

Nagan, Neddie (Unknown)
Wowor, Wulannmeiaya (Unknown)

Article Info

Publish Date
28 Sep 2022

Abstract

This study looks into the feasibility of Cu.mie restaurant as a business in the region of Northern Jakarta. Cu.mie Restaurant main product is Squid Ink Noodle with various topping with the taste of Indonesia flavors. This study is driven by the continual growth of food and beverages industry and the recovering economy post COVID-19. Data is gathered using online questionnaire filled out by 119 respondents. Further, secondary data is utilized to further support analysis; gathered through external sources. Several aspects of business management such as financial, human resources, operational, and marketing are considered as measures of the feasibility of Cu.mie restaurant. This study finds that Cu.mie restaurant is feasible to operate and profitable with estimated break-even point of 3 years, 8 months, and 11 days. Keywords — Business Feasibility Study, Restaurant, Noodle, Northern Jakarta.

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Journal Info
International Journal of Social and Management Studies (IJOSMAS)
Website

Abbrev

ijosmas

Publisher

Universitas Pelita Harapan

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, ...