Bussman Journal : Indonesian Journal of Business and Management
Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022

PENGARUH LIFESTYLE, WORD OF MOUTH DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MS. GLOW PADA MAHASISWA UNMUH PONOROGO

Anggun Voga Nitissia (Universitas Muhammadiyah Ponorogo)
Heri Wijayanto (Universitas Muhammadiyah Ponorogo)
Naning Kristiyana (Universitas Muhammadiyah Ponorogo)

Article Info

Publish Date
12 Dec 2022

Abstract

This study aims to determine the effect of Lifestyle, Word Of Mouth and Product Knowledge, either partially or jointly on MS Purchase Decisions. Glow on Unmuh Ponorogo Students. This study uses quantitative methods. There are 96 respondents. sampling using purposive sampling technique with a questionnaire as a data collection tool. From the results of data analysis, it was found that Lifestyle, Word Of Mouth and Product Knowledge partially and simultaneously/simultaneously influence

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...