East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 1 No. 8 (2022): September 2022

Rural Marketing Strategies in India: Recent Trends

Sneha R (Assistant Professor, Department of Commerce, IIBS, Banglaore)
Bibi Hajira (Assistant Professor, Department of Commerce, IIBS, Banglaore)

Article Info

Publish Date
30 Sep 2022

Abstract

In today’s competitive market environment all the companies are trying to maximise their growth and profits. Each and every company has its own marketing strategies. Marketing strategies are different for different markets. Rural Marketing Strategies are totally different from Urban Marketing Strategies. In order to survive in the market one has to tap both urban market as well as rural market. In this paper researcher discussed about various opportunities, threats, different market strategies in rural markets in India. Researcher also throw the light on recent trends in Rural Marketing.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...