<![CDATA[The rapid development in technological advances has increased the competition among companies in the information and communication sector in making superior products that demanded by customers, one of which is smartphone. This research was conducted to identify trends in customer’s interest in selecting second-hand smartphones, low-end smartphones, and refurbished smartphones. Data is collected using online questionnaire (google form) with the target of student respondents and offline questionnaire with the target of worker respondents (security, cleaning service, industrial employees, etc.). The Analytical Hierarchy Process methodis used to determine the preferences of smartphones alternatives desired by respondents. Low-end smartphones are the main choice of student and worker respondents.]]>
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